Colours

The MUSH colour palette is inspired by the natural shades of the beautiful Finnish landscape. Our colours communicate our personality – we are bold, honest and down to earth. Staying true to the MUSH colour palette allows us to reinforce the brand characteristics and build brand recognition wherever the customers meet and experience the brand. Please choose the appropriate values for the medium in which you are working (CMYK for print and RGB for digital content).

THE MUSH PRIMARY COLOUR

The MUSH primary colour is MUSH Orange – the optimistic and highly visible tone used in the MUSH Logo. Use this colour sparingly. Do not dilute the visual effectiveness of our logo by using too much orange elsewhere.

MUSH Orange
Pantone 151 C
CMYK: 0, 60, 100, 0
RGB: 255, 130, 0
HEX #FF8200

SECONDARY COLOURS

The secondary MUSH colours consist of different cool natural shades of blue and green. They are used to support and highlight the MUSH Orange. Please select one set of colour tones to complement the MUSH Orange. To keep it simple and stylish, only use one set of colours at a time.

set 1

MUSH Winter Blue 1
Pantone 2130 C
CMYK: 78, 51, 0, 0
RGB: 85, 118, 209
HEX #5576D1

MUSH Winter Blue 2
Pantone 2129 C
CMYK: 69, 35, 0, 0
RGB: 95, 141, 218
HEX #5f8DDA

MUSH Winter Blue 3
Pantone 2128 C
CMYK: 49, 20, 0, 0
RGB: 152, 182, 228
HEX #98B6E4

MUSH Winter Blue 4
Pantone 2127 C
CMYK: 30, 8, 0, 0
RGB: 184, 201, 225
HEX #B8C9E1

Set 2

MUSH Finnish Blue 1
Pantone 285 C
CMYK: 90, 48, 0, 0
RGB: 0, 114, 206
HEX #0072CE

MUSH Finnish Blue 2
Pantone 279 C
CMYK: 68, 34, 0, 0
RGB: 65, 143, 222
HEX #418FDE

MUSH Finnish Blue 3
Pantone 284 C
CMYK: 59, 17, 0, 0
RGB: 108, 172, 228
HEX #6CACE4

MUSH Finnish Blue 4
Pantone 291 C
CMYK: 38, 4, 0, 0
RGB: 155, 203, 235
HEX #9BCBEB

Set 3

MUSH Archipelago Turquoise 1
Pantone 313 C
CMYK: 100, 0, 11, 2
RGB: 0, 146, 188
HEX #0092BC

MUSH Archipelago Turquoise 2
Pantone 312 C
CMYK: 88, 0, 11, 0
RGB: 0, 169, 206
HEX #00A9CE

MUSH Archipelago Turquoise 3
Pantone 310 C
CMYK: 48, 0, 9, 0
RGB: 106, 209, 227
HEX #6AD1E3

MUSH Archipelago Turquoise 4
Pantone 304 C
CMYK: 34, 0, 6, 0
RGB: 154, 219, 232
HEX #9ADBE8

Set 4

MUSH Polar Turquoise 1
Pantone 3262 C
CMYK: 76, 0, 38, 0
RGB: 0, 191, 179
HEX #00BFB3

MUSH Polar Turquoise 2
Pantone 3252 C
CMYK: 49, 0, 23, 0
RGB: 42, 210, 201
HEX #2AD2C9

MUSH Polar Turquoise 3
Pantone 3242 C
CMYK: 44, 0, 20, 0
RGB: 113, 219, 212
HEX #71DBD4

MUSH Polar Turquoise 4
Pantone 324 C
CMYK: 35, 0, 14, 0
RGB: 156, 219, 217
HEX #9CDBD9

Set 5

MUSH Summer Green 1
Pantone 3405 C
CMYK: 88, 0, 68, 0
RGB: 0, 175, 102
HEX #00AF66

MUSH Summer Green 2
Pantone 7480 C
CMYK: 75, 0, 71, 0
RGB: 0, 191, 111
HEX #00BF6F

MUSH Summer Green 3
Pantone 7479 C
CMYK: 56, 0, 58, 0
RGB: 38, 208, 124
HEX #26D07C

MUSH Summer Green 4
Pantone 7478 C
CMYK: 28, 0, 25, 0
RGB: 155, 227, 191
HEX #9BE3BF

Set 6

MUSH Forest Green 1
Pantone 361 C
CMYK: 77, 0, 100, 0
RGB: 67, 176, 42
HEX #43B02A

MUSH Forest Green 2
Pantone 360 C
CMYK: 63, 0, 84, 0
RGB: 108, 194, 74
HEX #6CC24A

MUSH Forest Green 3
Pantone 359 C
CMYK: 40, 0, 50, 0
RGB: 161, 216, 132
HEX #A1D884

MUSH Forest Green 4
Pantone 7486 C
CMYK: 28, 0, 45, 0
RGB: 188, 225, 148
HEX #BCE194

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