Photography

The style of the photography should have a consistent look and feel. Only professional photography should be used and the imagery should reflect the MUSH brand characteristics – close to nature, genu- ine and authentic. The photos are vibrant, with a twist of rawness that comes from the mushing adventure. They also represent the demanding and distinct conditions of the rugged Finnish landscape.

We don’t necessarily show dogs in all of the pictures. The pictures can also depict Finnish landscapes or specific aspects of Finnish nature because these things are connected to where our natural and healthy dog food comes from. The dogs in the pictures are healthy, happy and active. People play a secondary role in the photos – the main focus is always on the dog(s). The photography guidelines also apply for video.

MUSH DOG PHOTOS:

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HERITAGE AND PRODUCTION

The photos used to illustrate the MUSH history, culture and heritage should carry a lot of feeling. We want to show the picturesque landscapes ofthe Pietarsaari countryside, the rustic feeling of the MUSH brick house factory and the commitment of the MUSH employees who give their best each day for the well-being of the dogs.

MUSH PRODUCTION PHOTOS:

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PRODUCT PHOTOS

Sometimes we wish to introduce the packaging of MUSH B.A.R.F.® products, and sometimes get into details of the products or show dogs tasting MUSH B.A.R.F.® products. In any case always use the official MUSH product photos, which are also suitable for product catalogs, etc.

MUSH B.A.R.F. VAISTO®PRODUCT PHOTOS FOR CATALOGUES ETC.

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MUSH B.A.R.F. VAISTO® BRANDING PHOTOS

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MUSH B.A.R.F. BASIC® PRODUCT PHOTOS FOR CATALOGUES ETC.

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MUSH B.A.R.F. BASIC® BRANDING PHOTOS:

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