Brand name

The inspiration for our brand name comes from the sled dog command “MUSH”. It is a command used by the mushers to get the sled dogs running.

Sled dogs were among the first dogs enjoying our products. Good feedback from the mushers encouraged us to develop our products even further so that each and every dog could have a healthy and natural diet.

Follow: The preferred way to use the brand name is in combination with the logo. When it is not used in combination with the logo, always capitalize the let- ters and spell it correctly.

Avoid: Never write the brand name with small letters: Mush.

Never misspell the brand name: MUSCH/MOSH.